Metaderma
Goal:
-
Increase brand awareness by expanding its reach and highlighting affordability for middle and lower-income groups.
-
Drive engagement to foster relationships with consumers, creating a sense of community and loyalty.
Responsibilities:
-
Identify and build relationships with relevant influencers.
-
Negotiate and manage contracts and agreements with influencers.
-
Create scripts for influencers and set meetings to coordinate content creation.
-
Compile reports and analyze campaign performance.
Impact:
-
Achieved an increase in audience engagement (168% increase in likes, 306% in comments, 25% in shares)
-
Boosted Metaderma's brand awareness on TikTok (392.2% increase in post views, 1858.2% in profile views)
-
Boosted Metaderma's brand awareness on Instagram (135, 504 accounts reached)
In-House Content
Influencer Generated Content - insights after 1 week
CnA Skin Clinic
Goal:
-
Partner with high-engagement influencers to reach a broader audience.
-
Encourage influencers to create authentic content that resonates with their audience.
Responsibilities:
-
Identify and reach out to influencers who align with the CnA's values and high engagement rates.
-
Write detailed Statements of Work (SOW) outlining scope, deliverables, timelines, and expectations.
-
Negotiate and coordinate payment details, including amount, schedule, and performance conditions with influencers.
-
Maintain consistent communication to offer guidance, support, and ensure timely progress according to the schedule.
The Derma White Clinic
Goal:
-
Collaborate with influencers who have strong engagement to expand reach and connect with a wider audience.
-
Inspire influencers to produce genuine content that resonates with their followers.
-
Responsibilities:
-
Research and approach influencers who align with TDW's values and demonstrate high audience engagement.
-
Draft comprehensive Statements of Work (SOW) that define project scope, deliverables, timelines, and expectations.
-
Negotiate payment terms, including amounts, schedules, and performance-based conditions, with influencers.
-
Ensure ongoing communication, providing guidance and support to keep projects on track and within the agreed schedule.